50+ Tools To Help Your Ad Creation Process

These tools are used by marketers around the world to optimize the process and produce better ads

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IMAGE EDITING

CANVA

Canva is one of the most popular design tools out there. It is really easy to use and the templates presented are a great way to kickstart your design. Change the size of the design to fit any platform or format

Create ads that will fit the horizontal or vertical ration of Facebook/Instagram ads

https://www.canva.com
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STENCIL

Stencil is another great graphic design tool that you can use with your browser. It is one of the best tools for quick ad designs.

Although the template section is much smaller compared to Canva, it still provides enough design power to create compelling ads.

https://getstencil.com
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CRELLO

This is another alternative to Canva. However, this particular platform is specialized for Facebook ads because it has hundreds of ad templates tailored to the requirement of Facebook ad formats.

Very useful if you are just starting or if you are struggling to get some creatives approved.

https://crello.com
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ABYSSALE

No design skills needed! It generates creative banner ads automatically. You will save time and be more efficient with your marketing processes.

https://www.abyssale.com/
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FIGMA

Figma is another great platform to help you create Facebook/Instagram ad creatives.

It is very intuitive and simple and it has a great collection of relevant and up-to-date ad design templates.

https://www.figma.com
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PHOTOPEA

This image editing tool is extremely similar to photoshop. The only difference? It is free! Photopea is a great alternative if you are used to photoshop and its workflow.

The only negative? It is slower than Photoshop if you work with heavy images.

https://www.photopea.com/
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ADOBE SPARK

Adobe Spark is a great alternative for graphic creation. Spark offers a great selection of templates to kickstart your design.

https://spark.adobe.com
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SNAPPA

Whip up graphics for social media, ads, blogs, and more - even if you're not a graphic designer.

https://snappa.com/
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ARTIFY

Really powerful new tool for design. Amazing combination of illustration for all styles. Very useful for animated ads and 2d imagery.

https://www.artify.co/
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EASIL

Easil is another alternative to CANVA. One of the best things about this online tool is the constant update of templates available for you.

Easil has been updating the templates to include some amazing Instagram Stories design

https://easil.com/
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REMOVE BG

Remove any background from your photos with one click

https://www.remove.bg/
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ARTBOARD STUDIO

Design, animate, collaborate and present your projects with an extensive library of assets and templates right in the browser.

https://artboard.studio/
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RAW THERAPEE

RawTherapee is considered as a hi-tech open-source alternative to the raw image processing needs. This app is known for its non-destructive photo editing abilities; it means users can get back the original file anytime.

https://rawtherapee.com
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DARK TABLE

The great news is that it is available for free as an open-source image processing tool. There are so many decent editing features along with simple asset management features.

https://www.darktable.org
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VIDEO CREATION

LUMEN5

Lumen 5 is a video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes.

This tool allows you to create videos for different formats with just a click.

https://lumen5.com
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STORY CREATOR

Turn your content into beautiful videos. Access the tools that make your video social media ready. You don't have to be an expert.

https://storycreatorapp.com/
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FILMORA

Filmora9 is rated as one of the best of its kind in film and GIF maker software. It is user-friendly and it showcases so many features to aid you in your designing needs

Over 100 features of visual effects as well as complete control over audio and video settings.

https://filmora.wondershare.net/
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MOOVLY

Moovly provides you with a range of libraries full of free assets that can be easily dragged and dropped to make a unique video ad.

With your free account, you will be able to create an unlimited number of videos (10 mins or less) in 480 quality. Good enough for some ads.

https://www.moovly.com
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ANIMAKER

Animaker is a specialized animation tool with a free subscription that offers the basic features and 9 preloaded free templates. If you are looking to create a quick animation for your ad, this is a great alternative.

https://www.animaker.com
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PROMO

One of the easiest-to-use tools on this list. Promo lets you create professional-looking videos for use on your website or social media, literally within minutes.

https://promo.com/
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WRITING

GRAMMARLY

Making sure your copy and the entire text is grammatically correct and without any typos should be one of your priorities when you design a FB/IG ad.

Grammarly is a great tool for anyone who needs to communicate concisely and professionally.

https://app.grammarly.com
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CLICHE FINDER

This platform is exactly what you'd expect from its name: It combs through your text in search of cliches and highlights them for you.

The use of cliches is not necessarily bad for your ad copies, however, it is important to be purposeful about all of your writing.

http://www.clichefinder.net
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EASY WORD COUNT

It is a very simple tool that will help you keep track of the word count for your copy. The length of the text is surprisingly important when it comes to paid advertising copy, as the amount of content you write is important to predict the effectiveness of the copy

https://easywordcount.com
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HEMMINGWAY APP

By copying and pasting your text into the app, you will be shown the lengthy, more complex sentences that you could benefit from shortening. You will also be shown where you can replace a phrase with a shorter string of words.

Sentences that are hard to read or understand are also highlighted, helping you ensure that your ad copy is both concise and effective.

http://www.hemingwayapp.com
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QUOZIO

Quozio allows you to search for any quote by important figures within your industry. Very important if you are looking for inspirational content to add to your ad campaign.

http://quozio.com
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QUOTES COVER

QuotesCover, a quotes creator, lets you design your own shareable images or choose from their own database. It has millions of quotes from recognizable people. Great for simple ads.

https://quotescover.com
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BLURT

This platform is a great way to focus on your writing and let your ideas flow. The app's interface is a simple text editor that asks you the main idea of your text and how long you want to dedicate to the idea.

From there, as you start typing, blind writer blurs out your text until you reach the time limit.

This encourages you to focus on generating ideas before considering word choice, sentences, etc.

https://blindwrite.herokuapp.com
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REVERSE DICTIONARY AND THESAURUS

We all need this basic tool to perfect our ad copies. Type in a word and this platform will suggest dozens of synonyms to consider as alternatives.

https://www.onelook.com/reverse-dictionary.shtml
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DE-JARGONIZER

Simple but very effective, it helps you identify words that might be considered jargon to readers who aren't in your field.

http://scienceandpublic.com
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COSCHEDULE HEADLINE ANALYZER

This is a great tool if you are struggling to write important headlines or descriptions. Type in the idea you're considering, and you'll get a headline score, tips for improving your headline, and other suggestions on length, word placement, and sentiment.

https://coschedule.com/headline-analyzer
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MUSIC

FREEALLMUSIC

Free all music is a great source of free music for your ads. It is important to highlight that this is not a source of royalty-free music..

However, all the music and samples on the site are available for you to use commercially for one year! That is enough for an ad campaign, right?

https://freeallmusic.top
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MUSOPEN

Musopen is a bit different from the other alternatives of royalty-free music because Musopen focuses on classical music.

It is a great source of background music if you are trying to create an elegant and timeless feeling to your ads. It is particularly used by watch manufacturers and high fashion brands

https://musopen.org
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YOUTUBE AUDIO LIBRARY

The official sound library of YouTube offers useful filters (genres, instruments, vocal, duration) that make your search process as short and precise as possible.

In addition to that, the YouTube audio library also has a sound effect library, which makes it worth to be bookmarked.

https://www.youtube.com/audiolibrary/music
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FACEBOOK SOUND COLLECTION

The Facebook sound collection is a part of Creator Studio. It strongly resembles the looks of the YouTube audio library. However, they offer fewer filters and some of the songs I found were quite heavy (30-70 Mb)

But give it a try anyway: your next best free music might be hiding here.

https://business.facebook.com/creatorstudio/
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PHOTOGRAPHY

UNSPLASH

Unsplash is the best source of digital photography for free. With millions of amazing HD images from all around the world, it allows you to create amazing creatives!

We love the simplicity of the platform and how easy it is to download high-quality copies of the images. Again, this platform offers the best selection of royalty-free images online.

https://unsplash.com
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PEXELS

Pexels is a free stock photo and video website and app that helps designers, bloggers, and everyone who is looking for visuals to find great photos and videos that can be downloaded and used for free.

https://www.pexels.com
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STOCK SNAP

This is another source of free stock photography for commercial use.

This site is very useful if you want to get stock photography of categories such as animals, fashion, food and drinks, and objects and technology. It also has a great number of people's photography.

https://stocksnap.io
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PIXABAY

Pixabay is another library of free stock photography and videography for commercial use. Pixabay has an amazing selection of short clips that can be used as background movement for your ads!

https://pixabay.com
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VIDEVO

Video has an extensive library of stock media content includes over 12200 free stock footage and motion graphics clips, and more. Great quality content for ad ideas.

https://www.videvo.net
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INSPIRATION

COOLORS

If you are looking for some inspiration to create the right color palette for your ads, Coolors is the best online generator.

With a simple click, you will find amazing color palettes that you can adjust and modify according to your needs. It is very convenient if you work with other design platforms because you can get the color codes very quickly.

https://coolors.co
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ADBOX

If you are looking for great ad inspiration. Adbox provides you with 100 of the best ads for eCommerce to learn from every month. This is a great tool to see what others are doing, test new ideas and optimize your own ideas.

https://meetadbox.com/
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ABDUZEEDO

abduzeedo is a collective of individual writers sharing articles about design, photography, as well as tutorials for Photoshop and other tools. Great source of inspiration to manage your tools and create better content.

https://abduzeedo.com
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INSPIRATION GRID

This site is a great source of inspiration for typography and photography. Amazing site to see some cool designs and gather new ideas.

https://theinspirationgrid.com
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WABBALY

This site is another great resource for design inspiration. You can spend hours looking at galleries and collections.

http://www.wabbaly.com
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FACEBOOK AD LIBRARY

This tool is very useful if you want to get some idea of what others within your industry are doing. Facebook ad Library is especially interested and useful if you want to research your competition.

https://www.facebook.com/ads/library/
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TYPE INSPIRE

This is another great showcase of typography from both graphic designs and web designers. The purpose of type inspiration is very simple

to show you great typography and help you get the inspiration you need to incorporate into your ads.

https://typeinspire.com/
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TYPEVERYTHING

This is an awesome gallery of typography pieces from a selected group of artists. If you are looking to see some unique and different typography to incorporate into your ad designs, this is the right gallery for you.

https://typeverything.com/
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MISCELLANEOUS TOOLS

GLIFFY

Gliffy is simply one of the best tools to collaborate online. It allows you to create and share flowcharts, mind-maps, wireframes, sitemaps, org charts, and network diagrams.

If you want to plan your next Facebook/Instagram design, this tool can help you organize your ideas and communicate with your team.

https://www.gliffy.com
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MEMECENTER

MemeCenter, a meme and gif creator, offers you a great way to boost your ads with the most popular memes from around the world.

https://www.memecenter.com
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GIPHY

Giphy is the world's largest library of free GIFs, Stickers & memes!

If you are looking for online gigs or memes to complement your ad, Giphy is the right platform for you.gif online internet video clips, organized in a way that makes searching work well

https://giphy.com
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GYAZO

Gyazo is an open-source and free screenshot program for Windows, macOS, and Linux. The program allows users to create screenshots and upload them to the web, producing a unique URL to the screenshot.

Great tool if you want to share your ad ideas with your team or clients. Click and go!

https://gyazo.com/
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EVERNOTE

Evernote is a great tool to gather ideas and content you have come across online. It allows you to quickly save interesting graphics, text, and strategies that you can later use to create ads.

https://evernote.com
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BEFUNKY

BeFunky's mobile app and the online software is a great tool to create collages and infographics for your ads. BeFunky's editing tools are incredibly straightforward.

https://www.befunky.com
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INFOGRAM

Infogram is a web-based data visualization and infographics platform. It allows people to make and share digital charts, infographics, and maps. Amazing tools to organize and communicate ideas

https://infogram.com
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VISME

Visme is a data presentation and visualization tool that helps the users in making their content compelling and presentable by transforming it into visually appealing presentations and infographics.

A great tool to communicate your ad ideas with your team or client.

https://www.visme.co
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